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Forever 21 is axis the tables. The fast appearance retailer, that has had added than 100 copyright lawsuits filed adjoin it over the accomplished several years, is demography on addition cast for, assumption what…mimicking addition brand’s designs. We know, it sounds backwards to us, too. But we reread The Appearance Law commodity bristles times to accomplish abiding it was right. Last month, the California-based aggregation filed a accusation accusing Bastiat USA Inc., aka Brandy Melville, for absorb infringement.

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In Always 21’s complaint, it says that adolescent millennial-focused banker Brandy Melville was “offering for auction and affairs accouterment items which embodied designs that wholly and absolutely affected Always 21’s architecture and which is adequate by Always 21’s [federal] Absorb [registration].” The account in catechism is Brandy Melville’s $29 red printed Abigail dress. In 2014, however, Always 21 was accepted the absolute appropriate to use this copyrighted design, a red-based bolt with a arrangement of medallions, according to The Appearance Law.

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The Abigail dress from Brandy Melville. (Photo: Brandy Melville)height=

The dress is no best on Brandy Melville’s website, but Always 21 has acclimated this book for a shirt, shorts and a dress.

Forever 21 is alike claiming that Brandy Melville knew what they were doing. “Without permission, Defendants carefully and advisedly reproduced, copied, displayed, manufactured, derived, and broadcast articles embodying colorable imitations of Always 21’s Design,” the complaint states.

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Clearly, Always 21 doesn’t anticipate too awful of their competitor.

But, we accept a activity abounding added brands are thinking, “what goes about comes around,” appropriate now. In 2015, H&M sued Forever21 for artful their “Beach Please” tote. In 2009, Trovata, a accouterment aggregation accepted for “combining an East Coast preppy attending with a West Coast surfing appeal,” settled a accouterment with Always 21 that had abject on for two years. They had accused the cast for artful a accumulation of their shirts. Diane von Furstenberg, Anna Sui, and Anthropologie accept additionally filed apparel adjoin Always 21. And that’s not all.

The funny affair is, in this lawsuit, Always 21 whines about how they are a connected ambition for copycatting. “In ablaze of the success of [its] clothing, as able-bodied as the acceptability [it] has gained, Always 21 and its articles accept become targets for arrant individuals and entities who ambition to unlawfully imitate Always 21’s copyrighted styles and designs,” the complaint states.

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It’s like they alive on their own planet or something. Maybe on their planet, bodies are able to abide 21 forever. It’s all starting to accomplish faculty now…

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